Microsoft unveils far-reaching realignment

Written By Unknown on Kamis, 11 Juli 2013 | 23.46

MICROSOFT has announced a sweeping reorganisation of the company.

The US technology giant wants to innovate with greater speed, efficiency and capability.

It says the "far-reaching realignment" will help integrate efforts around its software and devices.

"We are rallying behind a single strategy as one company - not a collection of divisional strategies," chief executive Steve Ballmer said in a memo to employees.

"Although we will deliver multiple devices and services to execute and monetise the strategy, the single core strategy will drive us to set shared goals for everything we do. We will see our product line holistically, not as a set of islands."

Ballmer says the "One Microsoft" strategy will seek to bring together diverse segments such as Windows, Windows Phone, Xbox, Surface, Office 365 and others.

"Today's announcement will enable us to execute even better on our strategy to deliver a family of devices and services that best empower people for the activities they value most and the enterprise extensions and services that are most valuable to business," he said.


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